Originally published September 2008 / Reviewed August 2013
The following outlines the CMPA's principles of assistance for members who are involved in health promotion activities.
Health promotion is an important part of a physician's medical professional work. Physicians may educate their patients and the general public about good health habits through various activities and modes of communication. For example, health promotion may include a family physician speaking to school children about the hazards of smoking, a cardiologist publishing an article about lipid reduction, or a dermatologist helping raise public awareness in a national campaign about the risks of excessive UV exposure.
The CMPA will assist
Generally, the CMPA assists members who encounter medical-legal difficulty arising in Canada as a result of their participation in health promotion activities that reasonably fall within their medical professional work.
This generally includes assistance for medical-legal difficulty arising from any method of communication of health promotion information and to any type of audience (e.g. medical and non-medical).
Assistance is generally available whether or not the member received a financial benefit for participating in the health promotion activity.
The CMPA will not assist
Where a medical-legal difficulty is related to the promotion of a particular product or service, the member will not generally be eligible for CMPA assistance.
Publishing information on the Internet crosses international boundaries and could result in legal actions being brought outside of Canada, particularly in the United States. The Association will not generally provide assistance to members who encounter medical-legal difficulty arising from the publication of information to a non-medical audience, where the matter is brought outside of Canada.